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A HUB FOR MULTIDISCIPLINARY CREATORS IN BERLIN AND BEYOND

Berlin Summer dance workshop for ROOTED with Jessica Gaynor at Lake Studios Berlin

Say hello to Apricot

OUR ETHOS.

At Apricot, we're not just a production "hub"; we're a vibrant platform and a rich network of resources, experiences, and workshops dedicated to supporting and nurturing the community.

Navigating the intricate world as a creator can often be a daunting journey. Rest assured, because we've been there too. Our team consists of creators, directors, photographers, illustrators, writers, educators, choreographers and performers. We know the challenges, the joys and the quirks of the creative process because we have been in your shoes and have worn all hats at once, too.

Summer dance workshop, Lake Studios Berlin, Germany
Jasmine Hearn performer, Berlin

OUR SERVICES

We support creators in all the requirements they might have for developing a production and its subsequent successful launch. Specialising in areas of Marketing, Distribution, Production, Press and development of Immersive Experiences.

We design campaigns after getting to know your work using a wide variety of outlets to reach your specific target audience. We work together to create fresh content. Whether it be selling out a show for one night only, or creating a marketing strategy for a year training program or retreat, our strategies are designed just for you. Just need a new press kit, we do that too!

Marketing & PR

From pre-production to post production Apricot Productions is equipped to organize all of your production headaches with ease and promptness. Contracts, finding a venue, finalising your financial plan, travel & accommodation and more. We assist you on your path to production- got an idea but not sure where to start? Say no more.

Production

Looking for partners who can help you develop immersive  and interactive dining experiences or cocktail cabaret moments? We create and produce these events tailored to your needs.

Immersive Experiences

Looking for insight for your latest creation? We have experienced dramaturges in our team with diverse educational and cultural backgrounds to assist you on your projects

Dramaturgy 

Carly Lave for V3, Berlin U-bahn

RECURRING COLLABORATORS

Pamela Moraga

Luisa Saraíva

Pauline Payen

Stefanie Batten Bland 

Stella Geppert

Die Artistokraten 

Mariagiulia Serantoni

Queer Family Album

Rhiannon Morgan

Alessandra La Bella

PAP Berlin

OUR TEAM

Our team is a diverse collective of multi-talented individuals, each hand-picked to provide unwavering support on your creative journey. We believe in the power of collaboration and are here to help you gather the fruits of your art.

Övgü Özen

Since 2009 Övgü has been working as a freelance photographer, producer and since 2016 she also works as a production manager with freelance artists in the field of visual and performing arts in Berlin. She accompanies the creation of new productions and has been a part of Apricot Productions since 2023. Through careful support in administration, organization and communication, she enables the artists to create more space and time for their conceptual artistic work, which allows the collaboration to be tailored to the individual interests and needs of the artists within their projects.

Yu Bai

Yu Bai is a producer and performing artist in Berlin's independent art scene since 2019. Prior to this, she worked as a journalist, writer, and conceptual strategist in Amsterdam, the Netherlands. She holds a B.A. in culture and language studies and an M.A. in new media and digital culture with a focus on Performing Arts from Utrecht University, NL. She is a member of the production company Apricot Productions, a creative hub for culture and contemporary dance projects that values collaboration, non-hierarchical communication, and aims to create a safer working space. In her role, she facilitates artists in their creative process using practical knowledge and detailed-oriented methods to translate an idea into a concrete project. She is deeply involved with the artists during the pre-production phase, which includes concept development, budgeting, production strategy (securing funding, partners, and venues), and preparing grant applications. Additionally, she provides consultation for performing artists to develop projects, with a preference for themes related to queer ecology, critical perspectives on capitalism, decolonialism, and self-critical working methods.

Angela Fegers

Angela Fegers (1990) is an US American director, producer, archiver and dancer from central Florida, based in Berlin, Germany and Thessaloniki, Greece. As a pre-teen, she began training under the guidance and care of Carol Erkes and Ferdinand DeJesus at Florida Dance Theater in Lakeland, Florida. She holds a BFA in dance from University of Florida/New World School of the Arts and an Associates in Media from Miami Dade College. While in college, she presented work in the Miami Fringe Festival and at the Dorsche Gallery in 2014, in collaboration with visual artist Moira Holohan and independently in the Miami Dance Festival. After extensively training in Florida she relocated to NYC where she danced locally and professionally for Lindy Fines, Erik Montes and interned at the Graham School. She has presented work at Wassaic Dance & Arts Fair, Earl Moseley’s Institute for the Arts and American Swiss Ballet in NYC. While in NYC she also taught computer coding and narrative storytelling at after school programs at notable schools like the Dalton in the Upper East Side. In 2016, she relocated to Europe in hopes of establishing a more stable life as a freelance dancer and choreographer. In Europe she has performed for Sarah Bleasdale, Jessica Gaynor, Katrina Bastian, Nadine Freisleben in Germany and Poland. She has collaborated with Laura Guy for two creations which premiered in Portugal at Temp Studios and Budapest at MoveIn Studio thanks to support from Eva Duda Company. Additionally, she has presented her independent work in the Netherlands at Cloud Dans Lab, The Freezer in Iceland, Let Me In Festival, Berlin, Lake Studios Berlin, Berlin, ACUD & more. She was on faculty at Danceworks Berlin from 2019 until 2022 where she taught Limon, Cunningham and Composition to dancers training to be on a professional level. Besides Danceworks, Angela also was a freelance teacher at the Technical University where she taught hobby dancers and Marameo where she taught the professional dancers in Berlin. After participating in two internships with TanzBüro and LAFT in 2019 on production in Berlin, she co-founded the production company Apricot Productions with Nadine Freisleben shortly after in 2021. The firm started as an international platform offering services in production, marketing, press and distribution for multi-disciplinary artists in Berlin & beyond. Since opening, the firm has supported over 150 artists in marketing & production. In 2022, Apricot founded their educational and community portion of the company, ROOTED- focusing on creating an international and inclusive space for Berlin community members to connect and exchange ideas. The branch has produced its own festivals and offers workshops with local German collaborators (LAFT, Tanzbüro, Plan B, Berlin Schauspiele) and abroad (ADDE DANZA- Basque region) on marketing and self producing projects. In June 2022, she co-founded the Hotel Who? An immersive dance theater company that creates historical non fiction experiences at hotels and non-traditional venues in Los Angeles, she co-directed & produced three shows before closing the company. She is a guest lecturer at New York University, TISCH Berlin, aiding current students with their endeavors on moving abroad from the United States. The position gave her the opportunity to create her educational PDF: Berlin für Dummies- which she updates and distributes to people interested in taking the leap abroad regularly. She was the inaugural recipient of the SPIKE Award for American Dance Festival given by Rosie Herrera and has received funding from Dachverband Deutschland for her project, Hotel Artelier- the beginning of her research for the Hotel Who?

Nadine Freisleben

Nadine Freisleben, born 1989 in Berlin, has been dancing professionally since 2008. In Lagos and elsewhere Nigeria she danced in, and choreographed for various Nigerian contemporary dance companies from 2008 to 2010. She choreographed for festivals of Goethe Institute and Alliance Francaise. During these exciting times she got acquainted with West African Contemporary Dance, which has had a significant influence on her dance and choreographic style. In 2015 she graduated from the school for performing arts 'die Etage Berlin' and since has worked with Chaim Gebber, Jennifer Mann, Sarah Bleasdale, Christine Fricker and Saskia Assohoto / Dancevertise. In 2013 she founded her own dance- theatre ensemble “GAU Company“. Her works were then shown in France, Portugal, Nigeria, Chile , Germany. In 2021 - 2023 she worked at Tanzfabrik Berlin and 2021 founded the production company for freelance artists “Apricot Productions” together with US-American choreographer and dancer Angela Fegers. She learned about production and press autodidactical, through seminaries by Tanznetz Freiburg, Agentur für fast alles, Kanzlei Laaser and through a cultural management course at DAM. Her learning process was funded by Neustart Kultur Hilfsprogramm Tanz. Today she also gives seminaries about production hacks organised by Dachverband Tanz (barcamp23, Distanzen Festival) and Tanzbüro Berlin.

Angela Fegers, Yu Bai, Nadine Freisleben, Övgü Özen

Welcome to the Apricot world

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NADINE FREISLEBEN // ROOTED:ARRIVAL @ LAKE STUDIOS BERLIN  // 2023

NADINE FREISLEBEN // ROOTED:ARRIVAL @ LAKE STUDIOS BERLIN  // 2023

TURLACH O’BROIN // FEMME X 3 FESTIVAL SERIES // CREATOR JASMINE HEARN @ ACKERSTADT PALAST, BERLIN  // 2023

SEBASTIAN TUSCHICK + V3 // CREATOR V3 // BOXES (HE/HER) @ UBAHN / SBAHN, BERLIN  // 2022

NADINE FREISLEBEN // CREATOR WIRVIER // ERBEN @ FUNDUS THEATER, HAMBURG  // 2023

ALICJA HOPPEL //  CREATOR PAULINE PAYEN, HIGH TIDE @ DOCK 11, BERLIN  // 2022 

NADINE FREISLEBEN // CREATOR ALIÉNOR DAUCHEZ, OISEAU @ ST. ELIZABETH KIRCHE, BERLIN // 2023

ÖNCÜ HRANT GÜLTEKIN // CREATOR MAB CARDOSO, GAMEOVER @ K3, HAMBURG // 2022

ÖNCÜ HRANT GÜLTEKIN // CREATOR MAB CARDOSO, GAMEOVER @ K3, HAMBURG // 2022

UNKOWN // PAU ARAN // 2021

SEBASTIAN TUSCHICK + V3 // CREATOR V3, BOXES (HE/HER) @ UBAHN / SBAHN, BERLIN  // 2022

SARA HERRLANDER // CREATOR SEBASTIAN ABARBANELL, HOME @ UFERSTUDIOS, BERLIN // 2021

UKNOWN // CREATOR ISRAEL AKPAN, IJAKADI OKAN @ ACUD, BERLIN // 2021
 

Photo credits

COLLABORATIONS

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