A HUB FOR MULTIDISCIPLINARY CREATORS IN BERLIN AND BEYOND
Say hello to Apricot
OUR ETHOS.
At Apricot, we're not just a production "hub"; we're a vibrant platform and a rich network of resources, experiences, and workshops dedicated to supporting and nurturing the community.
Navigating the intricate world as a creator can often be a daunting journey. Rest assured, because we've been there too. Our team consists of creators, directors, photographers, illustrators, writers, educators, choreographers and performers. We know the challenges, the joys and the quirks of the creative process because we have been in your shoes and have worn all hats at once, too.
OUR SERVICES
We support creators in all the requirements they might have for developing a production and its subsequent successful launch. Specialising in areas of Marketing, Distribution, Production, Press and development of Immersive Experiences.
We design campaigns after getting to know your work using a wide variety of outlets to reach your specific target audience. We work together to create fresh content. Whether it be selling out a show for one night only, or creating a marketing strategy for a year training program or retreat, our strategies are designed just for you. Just need a new press kit, we do that too!
Marketing & PR
From pre-production to post production Apricot Productions is equipped to organize all of your production headaches with ease and promptness. Contracts, finding a venue, finalising your financial plan, travel & accommodation and more. We assist you on your path to production- got an idea but not sure where to start? Say no more.
Production
Looking for partners who can help you develop immersive and interactive dining experiences or cocktail cabaret moments? We create and produce these events tailored to your needs.
Immersive Experiences
Looking for insight for your latest creation? We have experienced dramaturges in our team with diverse educational and cultural backgrounds to assist you on your projects
Dramaturgy
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RECURRING COLLABORATORS
NYUTisch
Die Artistokraten
Mariagiulia Serantoni
Plan B
Queer Family Album
Rhiannon Morgan
OUR TEAM
Our team is a diverse collective of multi-talented individuals, each hand-picked to provide unwavering support on your creative journey. We believe in the power of collaboration and are here to help you gather the fruits of your art.
Övgü Özen
Since 2009 Övgü has been working as a freelance photographer, producer and since 2016 she also works as a production manager with freelance artists in the field of visual and performing arts in Berlin. She accompanies the creation of new productions and has been a part of Apricot Productions since 2023. Through careful support in administration, organization and communication, she enables the artists to create more space and time for their conceptual artistic work, which allows the collaboration to be tailored to the individual interests and needs of the artists within their projects.
Yu Bai
Yu Bai is a producer and performing artist in Berlin's independent art scene since 2019. Prior to this, she worked as a journalist, writer, and conceptual strategist in Amsterdam, the Netherlands. She holds a B.A. in culture and language studies and an M.A. in new media and digital culture with a focus on Performing Arts from Utrecht University, NL. She is a member of the production company Apricot Productions, a creative hub for culture and contemporary dance projects that values collaboration, non-hierarchical communication, and aims to create a safer working space. In her role, she facilitates artists in their creative process using practical knowledge and detailed-oriented methods to translate an idea into a concrete project. She is deeply involved with the artists during the pre-production phase, which includes concept development, budgeting, production strategy (securing funding, partners, and venues), and preparing grant applications. Additionally, she provides consultation for performing artists to develop projects, with a preference for themes related to queer ecology, critical perspectives on capitalism, decolonialism, and self-critical working methods.
Angela Fegers
Angela Fegers is an immersive creator, producer & entrepreneur from Central Florida, based in Berlin. Trained and raised as a classical dancer, from an early age Angela has always been creating dance and interactive dance theater works. She has presented work in Germany, Netherlands, Iceland, Hungary & the States. Angela trained in Ballet, Modern and Jazz in central Florida and in Miami, Florida before moving to NYC where she danced locally before relocating to Europe. In Europe she focused on creating her own work until 2021, when she founded the production company with Nadine Freisleben. The international production house produces, markets and distributes multi-disciplinary work in both Germany and abroad. In Berlin, she was on faculty at DANCEWORKS, for two years as a Cunningham, Limon & Composition teacher and also has taught her own classes at Marameo. In 2022, she co-founded The Hotel Who? in Los Angeles. The company produces interactive and immersive experiences at hotels and values site specific locations to create plots for their durational experiences often incorporating dining, dance and a dash of magic. Guests are given characters to play for the night to be fully submerged in the specific experience.
Nadine Freisleben
Nadine Freisleben, born 1989 in Berlin, has been dancing professionally since 2008. In Lagos and elsewhere Nigeria she danced in, and choreographed for various Nigerian contemporary dance companies from 2008 to 2010. She choreographed for festivals of Goethe Institute and Alliance Francaise. During these exciting times she got acquainted with West African Contemporary Dance, which has had a significant influence on her dance and choreographic style. In 2015 she graduated from the school for performing arts 'die Etage Berlin' and since has worked with Chaim Gebber, Jennifer Mann, Sarah Bleasdale, Christine Fricker and Saskia Assohoto / Dancevertise. In 2013 she founded her own dance- theatre ensemble “GAU Company“. Her works were then shown in France, Portugal, Nigeria, Chile , Germany. In 2021 - 2023 she worked at Tanzfabrik Berlin and 2021 founded the production company for freelance artists “Apricot Productions” together with US-American choreographer and dancer Angela Fegers. She learned about production and press autodidactical, through seminaries by Tanznetz Freiburg, Agentur für fast alles, Kanzlei Laaser and through a cultural management course at DAM. Her learning process was funded by Neustart Kultur Hilfsprogramm Tanz. Today she also gives seminaries about production hacks organised by Dachverband Tanz (barcamp23, Distanzen Festival) and Tanzbüro Berlin.
Welcome to the Apricot world
NADINE FREISLEBEN // ROOTED:ARRIVAL @ LAKE STUDIOS BERLIN // 2023
NADINE FREISLEBEN // ROOTED:ARRIVAL @ LAKE STUDIOS BERLIN // 2023
TURLACH O’BROIN // FEMME X 3 FESTIVAL SERIES // CREATOR JASMINE HEARN @ ACKERSTADT PALAST, BERLIN // 2023
SEBASTIAN TUSCHICK + V3 // CREATOR V3 // BOXES (HE/HER) @ UBAHN / SBAHN, BERLIN // 2022
NADINE FREISLEBEN // CREATOR WIRVIER // ERBEN @ FUNDUS THEATER, HAMBURG // 2023
ALICJA HOPPEL // CREATOR PAULINE PAYEN, HIGH TIDE @ DOCK 11, BERLIN // 2022
NADINE FREISLEBEN // CREATOR ALIÉNOR DAUCHEZ, OISEAU @ ST. ELIZABETH KIRCHE, BERLIN // 2023
ÖNCÜ HRANT GÜLTEKIN // CREATOR MAB CARDOSO, GAMEOVER @ K3, HAMBURG // 2022
ÖNCÜ HRANT GÜLTEKIN // CREATOR MAB CARDOSO, GAMEOVER @ K3, HAMBURG // 2022
UNKOWN // PAU ARAN // 2021
SEBASTIAN TUSCHICK + V3 // CREATOR V3, BOXES (HE/HER) @ UBAHN / SBAHN, BERLIN // 2022
SARA HERRLANDER // CREATOR SEBASTIAN ABARBANELL, HOME @ UFERSTUDIOS, BERLIN // 2021
UKNOWN // CREATOR ISRAEL AKPAN, IJAKADI OKAN @ ACUD, BERLIN // 2021
Photo credits
COLLABORATIONS
Get to know the work