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A HUB FOR MULTIDISCIPLINARY CREATORS IN BERLIN AND BEYOND

Say hello to Apricot

OUR ETHOS.

At Apricot, we're not just a production "hub"; we're a vibrant platform and a rich network of resources, experiences, and workshops dedicated to supporting and nurturing the community.

Navigating the intricate world as a creator can often be a daunting journey. Rest assured, because we've been there too. Our team consists of creators, directors, photographers, illustrators, writers, educators, choreographers, and performers. We know the challenges, the joys, and the quirks of the creative process because we have been in your shoes.

OUR SERVICES

We support creators in all the requirements they might have for developing a production and its subsequent successful launch. Mainly in the main areas of Marketing, Distribution, Production, and development of Immersive Experiences.

Campaigns highlighting your work using social media and other unique forms of marketing. We work together to create fresh content and get to know your project. Whether it be selling out a show for one night only, or creating a marketing strategy for a year training program or retreat, we got you. 

Interested in learning about our distribution services post marketing campaign or production? Contact us directly!

Marketing

From pre-production to post production Apricot Productions is equipped to organize all of your production headaches with ease and promptness. Contracts, finding a venue, finalising your financial plan, travel & accommodation and more!

Production

Looking for partners who can help you develop immersive  and interactive dining experiences or cocktail cabaret moments? We create and produce these events tailored to your needs.

Immersive Experiences

Looking for insight for your latest creation? We have experienced dramaturges in our team with diverse educational and cultural backgrounds to assist you on your projects

Dramaturgy & Outside Eye

RECURRING COLLABORATORS

Luisa Saraíva

Ari Dharminalan Rudenko

Laurie Sefton

Pamela Pietro

NYUTisch

Learn more →

The Hotel Who

OUR TEAM

Our team is a diverse collective of multi-talented individuals, each hand-picked to provide unwavering support on your creative journey. We believe in the power of collaboration and are here to help you gather the fruits of your art.

Övgü Özen

Since 2009 Övgü has been working as a freelance photographer, producer and since 2016 she also works as a production manager with freelance artists in the field of visual and performing arts in Berlin. She accompanies the creation of new productions and has been a part of Apricot Productions since 2023. Through careful support in administration, organization and communication, she enables the artists to create more space and time for their conceptual artistic work, which allows the collaboration to be tailored to the individual interests and needs of the artists within their projects.

Yu Bai

Yu Bai is a producer and performing artist in Berlin's independent art scene since 2019. Prior to this, she worked as a journalist, writer, and conceptual strategist in Amsterdam, the Netherlands. She holds a B.A. in culture and language studies and an M.A. in new media and digital culture with a focus on Performing Arts from Utrecht University, NL. She is a member of the production company Apricot Productions, a creative hub for culture and contemporary dance projects that values collaboration, non-hierarchical communication, and aims to create a safer working space. In her role, she facilitates artists in their creative process using practical knowledge and detailed-oriented methods to translate an idea into a concrete project. She is deeply involved with the artists during the pre-production phase, which includes concept development, budgeting, production strategy (securing funding, partners, and venues), and preparing grant applications. Additionally, she provides consultation for performing artists to develop projects, with a preference for themes related to queer ecology, critical perspectives on capitalism, decolonialism, and self-critical working methods.

Angela Fegers

Angela Fegers is a creator, producer & entrepreneur from Central Florida, based in Berlin. Trained and raised as a classical dancer, from an early age Angela has always been creating dance and interactive dance theater works. She has presented work in Germany, Netherlands, Iceland, Hungary & the States both independently and with long term collaborator Monica Sharon @mica_chu7 Angela trained in Ballet, Modern and Jazz in central Florida and in Miami, Florida before moving to NYC where she danced locally before relocating to Europe. In Europe she focused on creating her own work until 2021, when she founded the production company with Nadine Freisleben. The international production house produces, markets and distributes multi-disciplinary work in both Germany and abroad. In 2022, she co-founded The Hotel Who? with Monica Sharon in Los Angeles. The company produces interactive and immersive experiences at hotels. @thehotelwho

Nadine Freisleben

Nadine Freisleben, born 1989 in Berlin, has been dancing professionally since 2008. In Lagos and elsewhere Nigeria she danced in, and choreographed for various Nigerian contemporary dance companies from 2008 to 2010. She choreographed for festivals of Goethe Institute and Alliance Francaise. During these exciting times she got acquainted with West African Contemporary Dance, which has had a significant influence on her dance and choreographic style. In 2015 she graduated from the school for performing arts 'die Etage Berlin' and since has worked with Chaim Gebber, Jennifer Mann, Sarah Bleasdale, Christine Fricker and Saskia Assohoto / Dancevertise. In 2013 she founded her own dance- theatre ensemble “GAU Company“. Her works were then shown in France, Portugal, Nigeria, Chile , Germany. In 2021 - 2023 she worked at Tanzfabrik Berlin and 2021 founded the production company for freelance artists “Apricot Productions” together with US-American choreographer and dancer Angela Fegers. She learned about production and press autodidactical, through seminaries by Tanznetz Freiburg, Agentur für fast alles, Kanzlei Laaser and through a cultural management course at DAM. Her learning process was funded by Neustart Kultur Hilfsprogramm Tanz. Today she also gives seminaries about production hacks organised by Dachverband Tanz (barcamp23, Distanzen Festival) and Tanzbüro Berlin.

Welcome to the Apricot world

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NADINE FREISLEBEN // ROOTED:ARRIVAL @ LAKE STUDIOS BERLIN  // 2023

NADINE FREISLEBEN // ROOTED:ARRIVAL @ LAKE STUDIOS BERLIN  // 2023

TURLACH O’BROIN // FEMME X 3 FESTIVAL SERIES // CREATOR JASMINE HEARN @ ACKERSTADT PALAST, BERLIN  // 2023

SEBASTIAN TUSCHICK + V3 // CREATOR V3 // BOXES (HE/HER) @ UBAHN / SBAHN, BERLIN  // 2022

NADINE FREISLEBEN // CREATOR WIRVIER // ERBEN @ FUNDUS THEATER, HAMBURG  // 2023

ALICJA HOPPEL //  CREATOR PAULINE PAYEN, HIGH TIDE @ DOCK 11, BERLIN  // 2022 

NADINE FREISLEBEN // CREATOR ALIÉNOR DAUCHEZ, OISEAU @ ST. ELIZABETH KIRCHE, BERLIN // 2023

ÖNCÜ HRANT GÜLTEKIN // CREATOR MAB CARDOSO, GAMEOVER @ K3, HAMBURG // 2022

ÖNCÜ HRANT GÜLTEKIN // CREATOR MAB CARDOSO, GAMEOVER @ K3, HAMBURG // 2022

UNKOWN // PAU ARAN // 2021

SEBASTIAN TUSCHICK + V3 // CREATOR V3, BOXES (HE/HER) @ UBAHN / SBAHN, BERLIN  // 2022

SARA HERRLANDER // CREATOR SEBASTIAN ABARBANELL, HOME @ UFERSTUDIOS, BERLIN // 2021

UKNOWN // CREATOR ISRAEL AKPAN, IJAKADI OKAN @ ACUD, BERLIN // 2021
 

Photo credits

PAST PERFORMANCES

Apricot-flavored fruits of collaboration

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